Did Kellogg's go Too Far?

[Rachman Crable]

Kellogg's recently advertised on the Cocoa Krispies boxes an immunity boost by upping the vitamins and nutrients in the cereal. That's completely ridiculous. The idea of a sugar laden cereal being anything other than that is laughable. This is also the same company that said Frosted Mini-Wheats would boost your child's attentiveness by 20%. Is this what major food companies have come to? Feeding off of parents fear of their child not being attentive in school, as well as the fear of their children contracting H1N1 aka "Swine Flu". The crazy thing is that with the immunity boost it really does nothing. It won't stop anyone from getting sick. The problem is the FDA knows this deception is going on but has taken a stance of not saying anything, until a full investigation has been completed. Yet Kellogg's was still able to shelve the cereal in stores nationwide with this labeling on the cover of it's box.

The immunity boost on Cocoa Krispies is the one that really is ridiculous. With it now being the annual time of year where those who get the flu or flu-like symptoms is at its peak, using these types of tactics to sell a product is shameful. Now more than ever, parents are fearful for their child's health, because of Swine Flu and really not knowing that much about it other than it can be fatal in children.

Most parents wouldn't look to sugar coated cereal as the answer to helping their children not get sick, but seeing that a certain cereal has an immunity boost could lead you to purchase that product in hopes of it helping your kids. This is strictly a marketing tactic preying on the fears of parents. Who would think "eat this sugary cereal, it will make you healthier"?